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  • Annanya Chaturvedi

6 Most Popular Instagram Trends in 2021



The world is a canvas for creative expression and Instagram has become its playing field. What you do, how you create, and what you express: can set the trend for the rest of the world.


And now that we are confined to our homes, it becomes all the more exciting to not miss out on these trends and keep yourself up to date with all things Social Media. It then becomes not just about giving in to the trend blindly but using your creativity to make your version of it stand out.


In fact, if you are a marketer or a content creator, you can not only increase your brand presence by making trending reels but also creating your own filters for those reels. You can have Instagram filters for your own brand and share them on your stories, highlights, and reels! Your followers will use your filters themselves and then share them with their audience, thus becoming your brand ambassadors and giving you 10s of millions of impressions and 5x engagement.



Here, we have curated 6 of the most popular trends that won hearts in 2021.


1. Runaway Aurora

This filter is pure art. It allows you to click pretty silhouettes accompanied by the Runaway song, and trust me it’s epic. People have been creating their own versions of this, and they are all nothing short of pure simple epic.


Reels have great organic reach, and the filters used to make them get millions of impressions. Our best in class team can create Instagram Filters that can get millions of impressions for your brand - Let's get on a free consultation call today!


2. “Pawri” ho rhi hai

After Yashraj Mukhate added his charm to a video of this girl saying “ye hum hai, ye hmari car, aur ye hmari pawri ho rhi hai”, this has been Instagram’s favorite meme. From students creating their own version of “pawrai” to hilarious versions of it getting viral all over Instagram, this has been our favorite trend so far.


3. Mai Tera

Although the ‘Mai Tera’ trend started in 2020, it has followed us into 2021 as well. With the soulful voice of Arjit Singh and an edit of your favorite pictures and videos, this trend has a different vibe altogether.


4. Inspirational Quotes

One of the most recent Instagram trends of 2021, this is most commonly used for reels. You just have to come up with the most common dialogues of specific instances or by a specific person, and turn them into inspirational quotes. For instance, “turning things that my university says into inspirational quotes. Hahh, quite fun, this one is!


Some Instagram Filters have even received 125 million+ impressions and 11 million+ clicks. Let’s get on free consultation call & discuss that secret branding formula that no one out there is aware of yet.



5. I’m on vacation

A get away from the usual hustle and bustle of life: sounds relaxing, right? As the name suggests, this trend requires you to post reels of you on vacation, and it reminds us of the time when we were absolutely happy and at peace, and how taking breaks every once in a while can be so rejuvenating for you.


6. How did I go from this to this

This one has its origins in TikTok, however, it was not soon after that Instagram caught up with it. It requires you to post pictures of yourself before vs. now. It is characterised by the Barbie song that immediately takes us on that nostalgia trip.


We always love hearing back from our readers. So, let us know in the comments below, or reach out to us and tell us all about your favorite trends of 2021. And if you’re lucky, we’ll feature your responses on our blog.


About the author:

Annanya is a Literature student at Lady Shri Ram. With writing and content creation being her passion, she's also an avid reader and takes delight in constructive debates on almost anything and everything, including politics, philosophy, feminism, and mental health. She has worked with 12+ brands and publications and has bylines in TOI, Live Wire, AIESEC, and DU Beat. You can reach out to her via email, Instagram, Twitter.

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