Ad Campaigns that Made An Impact: Part 2
If you think that carrying out an advertising campaign simply means launching an ad, you are mistaken! From conceptualizing to actually implementing it - every step is crucially important to make your ad campaign a success and increase your brand awareness.
In fact, what makes an ad campaign great is not just the impact it creates on the growth of the brand, but also the fact that some of them manage to hit on some universal truth that allows us to remember these campaigns years after they first began.
Your brand needs focused and targeted marketing. Thus, ad campaigns represent what your brand stands for at its core, in a way far more effective than any other medium ever could.
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Don't Believe Us? Let's Talk Numbers
Videos are shared 1,200% more than text and links combined.
While people are spending much less time in front of a TV, they’re watching more YouTube than ever before. Moreover, More than 40% of digital consumers use social networks to research new brands or products.
Online ad campaigns are highly potent because online activity is so calculable. The more data and metrics you can collect about the ways that people interact with your ads, the easier it is to optimize those ads to get better results for lower costs.
Thus, the right combination of words, stills, and imagery - all linked together in a video - can stimulate a sentiment within people’s minds, thus helping them identify your brand with a particular feeling or sentiment.
Read more about how ad campaigns work here: Top 6 Ad Campaigns of 2021: Sentiments-in-making.
1) #TeachThemYoung by Unacademy
Making this powerful statement ahead of Women's Day on March 8, Unacademy brings out the need to #TeachThemYoung, thus bridging gender equality and teaching us to define healthy boundaries.
How men shouldn't be entitled to protect women at all times: Know when she needs you, know when she doesn't. The advertisement is impactful and one-of-its-kind in the sense that it breaks a lot of gender stereotypes and encourages its viewers to respect women's boundaries. For when you respect her privacy, you respect her!
2) #TeachersSabJanteHai by Questt
Produced by Owled Media, this ad film with its quirky hashtag was trending all over Twitter just hours after its release. The idea behind the advertisement was not only relatable but one of a kind. And we think that's all that it comes down to at the end of the day - how you can get your audience to drop everything and spare their two minutes of life to focus on what YOU have to say.
Questt and Owled did exactly this by tapping right into the psyche of students and teachers in online-based learning because in the end, "Ma'am can we fill our bottle" to 'Sir Internet nahi chal raha": #TeachersSabJanteHai.
2) #StopTheBeautyTest by Dove
At a time when it has become extremely important to break gender stereotypes and conventions, Dove took it upon itself to bring to light, the hollow expectations that go in the process of Indian matrimony so much so that shaming and policing women for their bodies has become a norm.
The question "How long do we have to go through this ugly search for beauty?" then, becomes a question to the entire society which defines these norms in the first place. The advertisement is definitely path-breaking in terms of the questions it raises. This campaign by Ogilvy is a powerful adaptation of Dove's global stance for the Indian market.
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3) Great for the Good by CRED
This one definitely deserves to be included in this list for accomplishing the impossible: getting Rahul Dravid to lose his cool. the advertisement gathered 3million+ views within a day of its release leaving people to wonder “Rahul Dravid ko gussa bhi aata hai?”: the former Indian captain obviously hasn't lost his charm. The 15-seconds advertisement subverts expectations and public image of the 48-year-old.
“Never seen this side of Rahul bhai,” tweeted India captain Virat Kohli with an exploding head emoji. Once again, the ad manages to set an example as to what really stands at the heart and core of advertising and marketing - to get people talking.
4) #GetTheFacts by Google
In an attempt to prevent the spread of misinformation about the COVID-19 vaccine and encourage people to get vaccinated, Google launched this campaign in May 2021 for the more questions we ask, and answers we find, the closer we get to a better tomorrow.
5) #SmileKaroAurShuruHoJao by Colgate
This one sheds light on the life journey of Yashasvi Jaiswal, an Indian cricket player and the hardships he had to overcome to get where he is today. An inspiration for today's youth, the video has garnered 22 million+ views to date.
6) #ItsNotOk by Truecaller
The 15-second video sheds light on the harassment faced by women in their everyday lives. How it has become the norm for women to get rape and death threats on their phones. It's high time that we collectively raise our voice against this and tell the world that it's not okay!
Which ones did we miss out on? Tell us in the comments below.
So, what are you waiting for?
Keeping these advertisements in mind, start thinking about your brand identity, your brand story, and the elements that matter most to your ideal buyer - what sets you apart!
A focused ad campaign is just what your brand needs right now! Don't miss out on this opportunity of getting millions of impressions and 2x engagement for your brand. Give us a call right now!
About the author:
Annanya is a Literature student at Lady Shri Ram. With writing and content creation being her passion, she's also an avid reader and takes delight in constructive debates on almost anything and everything, including politics, philosophy, feminism, and mental health. She has worked with 12+ brands and publications and has bylines in TOI, Live Wire, AIESEC, and DU Beat. You can reach out to her via email, Instagram, Twitter.