Instagram AR Filters: The New Buzz and Thrill of Social Media Marketing
Updated: Sep 10
Instagram AR filters are a great way to grow your brand right now, organically, through virality and network effect - making it the buzz and thrill of all things Social Media Marketing.
Instagram AR (Augmented Reality) filters have quickly been recognized as the platform’s most powerful viral marketing tool. However, most brands haven’t yet had the opportunity to work with social media AR and fully harness its potential. If you are a professional content creator, or a marketer, or a brand manager, then this is for you!
So, what are Instagram filters, really?
Instagram filters use augmented reality (AR) effects that you can use to click photos and shoot videos. So, all in all, it allows you to make your stories, posts, and reels more interesting and fun.
Your brand could get 2x the amount of leads using an Instagram filter. We have made Instagram Filters with millions of impressions, let's make one for your brand - let's get on a free consultation call.
There exists a wide range of such filters that can have varied purposes: from beauty filters to enhance your features to gaming filters allowing you to just play around: Instagram offers it all.
The fact that these filters are so fun and interesting to interact with, makes them an amazing tool for content creators, and marketers. Choosing the right filters can actually lead to move views and engagement. It is found that filtered photos are 21% more likely to be viewed and 45% more likely to be commented on than unfiltered ones. So you need to find out what works the best for your business.
Ever since Instagram partnered with Spark AR to open its AR platform to creators, AR has taken the app by storm, with some of the best filters getting well over 1 billion views. Thus, the filter game just got more exciting and bigger as more brands are trying to use these filters to not only engage and entertain their customers but to also deliver powerful brand messaging.
If you are a brand marketer, you don't want to miss out on this branding technique that can get you 5x engagement now, do you? Don't overthink this one, give us a call right now!
How to use a filter in Instagram?
Click on add to your story.
Swipe left on the bottom of your screen to see the filters you can choose from.
If you want more filters, swipe until you get to the extreme right icon which allows you to browse and search effects on your own.
You can also save that filter if you want to use it some time again.
There you go! You’re ready to make your pictures so much more fun.
Why Create Instagram Filters for your own brand?
AR filters have an average engagement time of 75 secs; four times more than video content.
This is so because Instagram users spend a large chunk of their time scrolling through their feeds, and discovering new effects. Thus, grabbing their attention using AR filters becomes far easier. AR filters, ensure your audience’s complete and undivided attention, and by their nature demand engagement - people try different angles, they pose, make faces, and give their unique personal touch to photos they click over your filter.
They also allow brands to give unique brand-specific experiences to their buyers at a very low production cost. The organic reach and the brand visibility you get are immense. Such filters not only stay on your company page but also then, become a part of your audience's story updates and can also stay in the catalogue of saved filters in a user’s filter gallery giving your brand sustained visibility over a period of time.
Therefore, Instagram AR filters transform your audience from passive observers into active participants and empower your audience to spread your message for you. They enhance your audience’s engagement with the real world and creates an opportunity for your brand to connect more intimately.
Some Instagram Filters have even received 125 million+ impressions and 11 million+ clicks. Let’s get on free consultation call & discuss that secret branding formula that no one out there is aware of yet.
How to create filters for your own brand?
You can have Instagram filters for your own brand and share them on your stories, highlights, and reels! Your followers will use your filters themselves and then share them with their audience. Thus, they will become your brand ambassadors spreading your brand’s message for you, thus giving you 10s of millions of impressions and 5x engagement. This means limitless reach and a door wide open for engagement.
Instagram AR filters recently evolved beyond just effects that are added to your face. Now, the most popular AR filters are all about color grading and enhancing your video. So, much like you would add a filter on a photo, you can now add an AR filter to make your videos more beautiful.
As a brand, your focus should be creating AR video effects that allow your followers to experience your product or recreate your visual style, thus helping them connect more intimately with your brand.
However, most of the brands haven't had a chance to work with social media AR yet, and so understanding and launching your own Instagram filters and measuring the ROI can be a daunting task.
Therefore, for creating advanced filters, you can work with brands and creatives who especially create Instagram filters and have been at this for years and have far more experience with what’s trending and what’s not.
Get these filters for your own brand today, and have your audience engaged with your content like never before. Let's get on a free consultation call.
Most Marketers Are Making This One Common Mistake
These filters are still new, and most people haven't realised their potential yet. Thus, they are the perfect kickstart that your brand needs. And when creativity is sprinkled over the sentiment of your brand, you can create something like never before. It, then, becomes not just about selling your products or increasing your reach but also building a long-term relationship of mutual trust, interest, and engagement with your audience.
While more than a billion people are already using Spark AR filters, they are bound to get more popular and viral because if you use a filter and take your picture, you would want to show it to your friends. Hence, with minimal spending, you can leverage the emerging tech and become a part of your user’s memories and they can become your brand ambassadors giving you a limitless reach.
Therefore, right now is the perfect time to go on creating and experimenting with new filters for your brand.
About the author:
Annanya is a Literature student at Lady Shri Ram. With writing and content creation being her passion, she's also an avid reader and takes delight in constructive debates on almost anything and everything, including politics, philosophy, feminism, and mental health. She has worked with 12+ brands and publications and has bylines in TOI, Live Wire, AIESEC, and DU Beat. You can reach out to her via email, Instagram, Twitter.