Understand why landing pages are gaining more traction!!
Updated: Jan 31
What is the Landing page -
A landing page is a web page that is designed specifically for a marketing campaign? Simply described, it's the page that your visitors arrive at after clicking on a 'link' to your product or service.
People can find their way to your landing pages by clicking on a link in your social media campaigns, PPC adverts, or email marketing messages. Landing pages are an effective tool for getting particular actions from clients due to their concentrated emphasis.
Statistics of Landing page for 2022 -
Some important landing page statistics that you should be aware of in order to increase your business.
The average conversion rate for landing pages is 9.7% across all industries. According to Word Stream, landing pages in all industries may generate a conversion rate of about 10% on average. Word Stream discovered that conversion rates can range from 3% to 11.45% and greater depending on your sector and landing page characteristics after studying hundreds of Google Ads. Changing the colour of your buttons, text spacing, and graphics on your landing page as part of a regular A/B test can also help you get more conversions.
Landing pages make up only about 5.1% of all enabled sign-up forms, according to Omnisend. Landing pages, on the other hand, are the most likely to result in conversions. landing page with an average registration rate. According to Omnisend's data, popups are the most popular signup form among their customers, yet they barely convert at a 3 % rate on average. Landing pages, on the other hand, were the least popular sign-up form option, although they had a conversion rate of up to 23%
Importantly, the most effective landing page sign-up forms will just have three questions.
When corporations ask personal questions on their landing pages, conversions plummet. According to Omnisend's research, clients who used landing forms had the highest conversion rates when fewer personal inquiries were asked. Clients despise being asked questions about their gender or having to reveal their full name.
The majority of sign-up form landing pages require an email address and a first name. When forms asked for birth dates and genders, conversion rates declined from 10.15% to roughly 5-6%. Make sure you're only requesting information that's required.
On landing pages, addressing buyer issues can increase conversions by up to 80%.
The most beneficial thing a firm can do on a landing page, according to keynote speaker Marcus Sheridan at the Inbound 2019 Marketing event, is to answer frequent customer issues. For example, telling your customers that you will not send them spam or use their personal information can increase your chances of success.
Marcus increased his conversion rates by roughly 80% by assuring customers that they had nothing to worry about.
Having 10-12 landing pages boosts generating leads by 55%.
According to HubSpot’s landing page study, having numerous landing pages is often more effective in terms of generating leads and conversions. The more optimized pages a company had, the more clients it was likely to attract. With multiple landing pages, you can categorize your traffic and create separate pages for different types of clients. Creating 10 to 12 landing pages can increase your lead generation by roughly 55%. Companies with more than 40 landing pages can increase the number of leads they generate.
30% of landing pages feature excessive copy. Many landing pages, according to Unbounce, maybe scare clients away with too much material. 30% of businesses have too much text on their pages. Customers prefer sales tactics that are direct and to the point. According to the Unbounce analysis, landing pages in the business sector with less than 100 words convert up to 50% better than those with more than 500 words. Different businesses respond to a higher number of words in different ways, but in general, keeping it short and sweet is preferable.
Users are 80% more likely to read text that includes images.
Customers are more likely to convert when visiting a landing page that has both text and images, according to Venngage research. While photographs alone won't get you many clicks, combining them with your content can give your landing page more context and depth. Visual content is growing more popular on the internet today. Even something as simple as a graph or chart can help you improve your conversions.
Principles of High converting Landing Page
As you may be aware, landing pages may provide incredible results. There are 5 principles to keep in mind.
1. Eye-catching Headline - Consider your value proposition first while writing your headline. What are you offering your website visitors to entice them to stay longer? Make it a prominent part of your headline so that no one misses it.
Here are some more simple and effective ideas for writing attention-getting headlines:
a. Use numbers in your headlines - Numbered headlines are the most popular and clicked, and they also convert at the highest rate. Highrise, a CRM software startup, discovered that including a number in the title of their landing page increase conversion by 30%.
b. Use Negative Language - This may seem paradoxical, yet it works wonders. Words like "never" and "no more" draw your customer's attention to the problem or need they want your business to remedy right away. They'll stick around to learn more if they see you promising to do just that right in your headline.
c. Don't Use Too Many Words - Research has shown that headlines with fewer words (typically between 5 and 10) perform better. Also, keep in mind that Google only shows the first 60 characters of your headline which is nearly 10 words.
2. Concentrate on your quality rather than your brand - You can't rely on your brand name to achieve results unless you're Coca-Cola, Amazon, or Disney. Landing pages are designed to direct visitors to specific offers and programmes, not to provide broad information about your organisation.
Value comes first on high-converting landing pages, not a brand. Your headline and above-the-fold language should always reflect your value proposition.
Always double-check that the value proposition in your landing page messages corresponds to the one in your advertisements, headlines, or CTA buttons that brought them there in the first place. People don't want to be misleading or feel as if they're wasting their time when they visit a page that isn't what they expected.
Don't be vague! Describe how the offer will benefit your visitors, whether through content that will assist them in solving a problem or a discount offer that will save them money.
Keep it clean and Simple - You can't put everything on one landing page, and attempting to do so will have a negative influence on the performance of your website. Multiple offers on a single landing page, according to research, reduce conversions by more than 200%.
Rather than cramming more content onto a single landing page, the best technique is to create multiple landing pages, each focusing on a different campaign, programme, or offer.
The keep-it-simple principle also applies to design. Visuals, as well as engaging copy, are vital (more on that later). However, putting too much of either on your page may clog it up and make it difficult for readers to identify the most relevant material.
When it comes to landing pages that convert well, less is frequently more.
Use Social Media proof - When it comes to persuading customers to do something, there is one method that outperforms all others: social evidence. The phenomenon of people copying the behaviours of others is known as social proof. They aspire to follow in the footsteps of their peers.
Isn't this nothing new? FOMO affects all of us, and it also affects shopping behaviour. Consumers trust both friend and stranger recommendations to the tune of 92%. Furthermore, before making a purchase, the average consumer reads ten reviews.
Social proof is essential for gaining consumer trust, and you should incorporate it into your landing page to emphasise the value of your offer and show visitors how others have benefited from your business.
5. Keep Testing your landing page performance - Never assume that your results have reached their pinnacle. It's never a smart idea to settle for your present outcomes, no matter how many best practices you follow. Instead, test and measure the success of your landing page on a regular basis. Look for modest modifications and improvements that can help you improve your performance.
The easiest approach to achieve this is to look for insights from data on site speed, visitor demographics, time spent on site, click-through rates, and more using Google Analytics or another performance data platform (but we really suggest Google – it's free and user-friendly).