CONCEPT NOTE

Waterfield, a financial advisory firm, aspires to be a global brand with Indian roots. The goal is to become a reliable partner for worldwide HNIs and UHNIs wishing to invest in India. So when they asked us to create an ad film, we knew the stakes were high. Consider the challenge of communicating the sentiment of a brand that understands riches, its emotions, and the complexities that go with it! It was a terrific experience for us to bring this sentiment to life through a visual endeavor. The task is ambitious. The concept is intimate. The audience was affluent. The results were immaculate: the Ad-Film was streamed in the in-flight entertainment systems across all Emirates Airline flights, covering the most audience across 183 cities and 87 countries. It didn't end there, Waterfield also recently partnered with Singapore Airlines to air the brand's ad film across all Singapore Airlines flights globally! This was a challenge that made us all say, "Let's wing it," and here we are!