We made sure the audience understood the downsides of entering the stock market without any practice, while positioning StockGro as the solution - Trading seekhna ho toh StockGro karo yaar!
When StockGro hit 5 Million users on their app, they wanted to create a buzz across the country. An ad film combined with a social media campaign helped them do exactly that. A simple message was conveyed with a humorous take through the ad film. If you aren't practicing on StockGro before getting into the real market, then you are not doing it right. This was highlighted once again with the hashtag #High5StockGro that was ideated to celebrate 5 Million StockGro users. Practice makes perfect was the core thought to position the brand as a reliable and friendly investment learning platform.
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